The 'C' Word

Somebody has finally chosen to fight back. August Bank Holiday (tomorrow) is usually the date the starting pistol is fired for Christmas.



One year it was a hot September day and wearing shorts and a t-shirt I wandered into BHS (in Churchill Square, Brighton) and the whole of the front section was given over to gifts, cards, decorations etc PLUS Paul McCartney singing 'Simply - Having - a - Wonderful - Christmas-time'. When I mentioned it to the staff they had already desensitized themselves to it. I genuinely avoided the store until week 2 of December!



In Leeds someone has threatened to superglue shop locks if they put out the Christmas cards before November and I can appreciate their sentiment if not their means.



There are some reasons for bringing the word out early. Saving for Christmas for example - putting a little aside each week to spread the cost over the year. Most supermarkets have such a scheme and some offer rewards. How times have changed! As a child in the 1960s and 70s my mother used to collect stamps in her 'Christmas Club'. Then the 1980's onwards saw the borrowing boom and it was OK to put Christmas on the cards and pay it all back later. Wasn't this the case until a year ago but what's the betting people are saving again or planning a more frugal festive season? No harm there!



Even at the Avalon, Brighton, I have to bring the word up soon. We need to decide when to open, what days to string together as a mini-break, what to offer as extra to make a good value holiday etc.



Rest assured however the reindeer won't go up until the very last minute. I'm sure I'm not alone in thinking it was only a short while ago that I was putting all the stuff away in the loft!



When did all this early Christmas stuff start? Again I don't remember as a child hearing much about it until mid-November when we started preparing for the school carol service. Even when I was in St John's choir, Woking, we didn't start rehearsals until November. The festive season used to last about a month - not four.



We all realise when watching Christmas Specials on TV as the season genuinely gets underway that recording took place in the late summer or early autumn. All that fake snow, jumpers and sitting round a log fire took place as we baked outside (well, theoretically as baking weather seems to have deserted us of late). Perhaps it spread out of one of those recording studios. The audience left in festive spirit and gave an impromptu August carol singing concert somewhere near Wood Lane, Shepherds Bush and like Swine Flu it spread across the nation.



Seasons Greetings to you all, this August Bank Holiday - and get that Paul McCartney song out of your head right now!